Want to get started today? Learn everything you need to know in our ultimate guide to video marketing. Need content to drive traffic to your site but struggling to come up with ideas?
23 Proven Ways To Drive Traffic To Your Website
I get it. A great way to overcome this hurdle is to repurpose old content. Take a well-performing blog post and repurpose that into a video. Or if you have a podcast that did really well, write up a blog post on that topic. Using content that has already performed well will continue to drive traffic to your site.
To drive traffic to your website, it's important to be a student of SEO. These tools will help you learn and analyze what's working on your site and what isn't. Plus, these help you come up with ideas for content that has potential for high traffic. Check out our roundup of the best SEO tools to monitor your website. Historical optimization is the process we use at HubSpot to update old blog content and generate more traffic and leads. If you're anything like us, a majority of your monthly blog views and leads come from older posts.
She says, "Historical optimization is a tactic best-suited for a blog that's been around for several years, because you need to be generating a significant amount of organic search traffic, have built up a critical mass of blog subscribers and social media followers, and you need a sizable repository of old posts at your disposal. Vaughan adds, "Historical optimization should be a piece of your overall blogging strategy — not the whole strategy. Here, she lays out her step-by-step process to historical optimization.
Remember in "The Little Mermaid" when Ariel wanted to go where the people were? That same principle applies to digital marketing. In order to drive traffic to your website, it's important to show up where people are searching. Voice search is an increasingly important area in which to rank. That's why optimizing your content for voice search is essential. If your company is a brick and mortar store, local SEO is an important factor to consider. My colleague, Kelsey Smith, wrote about it in this blog.
She says, "To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user. For example, when someone types in "best pizza near me" on Google, the results are generated by the user's location. Tools such as Google My Business and Moz Local help businesses manage their directory listings and citations so they show up in local searches.
Besides driving traffic to your website, you know you're a marketer when your motto is "Test, test, and test again. These tests can give you key information about your audience so you can create tailored content and offers that drive traffic to your site. There are a lot of tools you can use to get started. When a visitor comes to your blog, your goal is to get them to continue reading on other pages of your website.
That's why internal links — links to other pages on your site — are very important.
50 Easy Ways to Drive Traffic to Your Website
When visitors continue to other pages of your website they're more likely to convert and become a brand enthusiast. Pillar and cluster pages link back and forth, which boosts your site's credibility on search engines, while also increasing the likelihood of a conversion. Technical SEO focuses on the backend of your website to see how the pages are technically set up and organized.
Factors include elements like page speed, crawling, indexing, and more. In it, he says, "Don't underestimate the power technical SEO changes. To get started with your technical SEO, use some of the tips from Howells-Barby's article, including:. Building a community of brand enthusiasts is a great way to continuously drive traffic to your website. You can build a Facebook group, Twitter chat, LinkedIn Group, or Quora Space specifically for your followers and others in your industry where you create value, while also linking back to your site.
A great example of community building comes from career coaching business CultiVitae. They have a closed Facebook group where Emily, the founder, answers questions and provides networking opportunities. With over 3, members in this group, CultiVitae creates value for its followers, while also promoting its product. Image source: Facebook.
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These types of communities keep you top of mind in your customer's eyes. Plus, it's a great way to engage with your followers and learn more about your audience as they evolve over time. Content offers, sometimes referred to as lead magnets , are a way to use content to drive traffic to your site and generate leads. Content offers vary depending on what stage of the buyer's journey your customer is in, but can include webinars, guides, reports, trials, demos, checklists, and more.
You can learn about different types of content offers here and how to create content for every stage in the buyer's journey here. Earned media coverage is a great way to drive brand awareness for your company and traffic to your website. If your marketing and public relations teams work together, you can generate traffic to your site and create excellent word of mouth.
Ellie Flanagan, a senior corporate communications manager at HubSpot, says, "Although most outlets these days try to stay away from including backlinks in their stories it's usually against their editorial guidelines , that doesn't mean that a good story won't drive folks back to your site. Media coverage provides great third-party validation for your company. Stories about new products or services, your company culture, or even industry thought leadership can all be great drivers for a reader who maybe hadn't heard of your company before and wants to learn more. Social share buttons are links that make it easy for your readers to share your content on social media.
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When your readers become promoters of your content, your traffic will increase. Here's a quick cheat sheet on creating social share buttons. Once you've created your social share buttons, how do you get people to share your content? Here are a few tips to get started:. Once your content is posted and you begin ranking on search engines, make sure people are clicking through to read your posts. Your click through rate CTR measures who clicked on your post and read it against the number of people who viewed the link to your post e. To get more people to click through and drive traffic to your site, it's important to write compelling and apt meta descriptions and titles.
Optimize it for the links that point to it. You can optimize a YouTube video description with targeted text, then include a CTA with a link back to your site. You can even put CTAs in your videos themselves, which makes clicking over a snap. If you provide good value, they might just click over.
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When you write a guest blog post, you typically get at least one link in your author bio. Some bloggers also allow you to put one or two links in the body of the post. Guest blogging is ideal for anyone who wants to boost traffic and rankings in one fell swoop.
(Even More!) Web Content Writing Tips
Look for blogs written by people who are not direct competitors of your business , but whose niches relate to yours. For instance, if you create fitness online courses, you could write a guest post for an exercise blogger who makes money through affiliate links. The other side of the coin can work just as well. Tracking referral traffic allows you to replicate previous success.
Maybe lots of bloggers link to one of your blog posts. Write a similar post in the future, then send links to those bloggers. They might provide more backlinks to this new post. Partnering with another online entrepreneur can help you drive traffic to your website, too. Sharing audiences is a tried-and-true tactic that was used even before the Internet became the primary way to market products and services. Consider partnering with another Knowledge Commerce professional, an e-commerce marketer, or a blogger.
You can cross-post your blog content or create original content for LinkedIn.
You can also post a teaser for your blog posts on LinkedIn. The LinkedIn strategy also works for Medium.
23 Tips for Writing Web Content
Just create an account and start publishing. You can cross-post or create original content — whichever works best for your business.
taigrenredtai.ml Your bounce rate increases when people land on your website, then click away right off the bat. Internal links links on a page that lead to other pages on your website can boost SEO and drive more traffic. You can host live webinars and publish the recordings for future viewing. Allowing people to register well in advance can increase viewership as well as traffic.
While site aggregators, from Stumbleupon to Blogorama , might not help your SEO much, they can drive traffic among active users of those sites. Site aggregators have listings for every blog or website that participates. You get a link to your website or blog as well as, in some cases, a brief description of what your site offers. Some aggregators, such as Stumbleupon, have listings for individual posts. Great videos help people solve real problems in an entertaining and engaging way. You can host your videos on Kajabi and share them on social media.